Why does Rudy wear red?

Because to wear red is to live boldly – be different - no longer blending into the background.

It’s also a symbol of courage and power.

It’s a signal to the world that we’re ready to take radical action.

By mastering an even higher level of achievement that takes you above and beyond what it means to be rich today.

So don't settle for simply being rich, strive to be Red Life Rich!